Apple has been losing market share against android devices and its position as the most valuable brand was overtaken by Alphabet (Google’s parent company) earlier this year. But this Tuesday Apple released a line of new products which might tilt the balance once again.
The iPad Air 2 received a quiet kick and got replaced by the cheaper and faster 9.7 inch iPad. The simplified lineup now includes iPad Mini, 9.7 inch iPad and the iPad Pro. The cheaper $329 iPad comes with Touch ID, LTE Support, the A9 chip (powers the iPhone 6s) and iOS 10. The iPad Mini 2 was also put down while the Mini 4 added a 128 GB model to its line-up.
Fighting HIV in RED
As part of Apple’s decade-long campaign (RED) campaign, the iPhone 7 and 7 Plus got a makeover in vibrant red aluminum. It has the same specifications as that of iPhone 7 and 7 plus but this special edition is released for supporting a special cause. The special addition iPhone contributes to Global Fund in order to combat HIV and AIDS in sub-Saharan Africa. This special edition flagship comes with two variants, a 128GB and 256 GB and hits stores this Friday with a starting price tag of $749. The company claimed to be the largest donor to Global Fund, having risen over $130 million since 2006.
The SE disappointment
Apple’s budget 4-inch iPhone SE was an instant hit with its release and achieved record sales as any budget oriented Apple product. Fans rightfully anticipated an SE 2 or some other major improvements to the SE but had to do with the storage bump. The SE which was previously available at 16GB & 64GB now comes with 32GB & 128GB at a starting price of $399. No more changes are made.
Apple also announced a social media oriented video editing and sharing app called Clips. The app pulls in popular elements from Instagram, Snapchat, Vine, Google photos and suggests recipients of the message by recognizing people in the video. The app will be available from April in iOS 10.3.
New Bands for the Watch
Apple Watches got themselves an array of new bands from high-end premium to affordable sports bands. The ultra premium Hermes line up ranges from $339 to $689 while the affordable Nike+ and Nike sports bands can be grabbed for just $50. There are nylon and leather bands as well which range from $49 to $149. Apple had given various options to the customers and the color catalogue of these bands range from single red and orange to exotic azure and camellia.
Exciting new cases
A range of new cases made of silicone and leather were also released for the iPhone 7 and 7 Plus. The six new options match the colors of the Watches and are priced at $35 and $45.
There are a lot of things that Apple has announced and we will have the new gadgets pretty soon.
Apple has always supported matters that are of Global concern and it promises to be a major helping hand even in the near future.